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Research papers

Getting research noticed at the corporate top table

This paper provides a case study highlighting the rationale for and benefits achieved by the implementation of a client side, state-of-the-art market research department portal.Initiated to better recognize and manage research as a corporate 'asset'...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Ioannis (John) Dimopoulos, Daryl Maloney McCall, Jonathan Rabson
September 19, 2004
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Citation

Dimopoulos, McCall and Rabson (2004a, September 19). Getting research noticed at the corporate top table. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-research-noticed-at-the-corporate-top-table